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Marketing Liaison - State Farm Agent Team Member Denton

Marketing Liaison - State Farm Agent Team Member

Full Time • Denton
Benefits:
  • Bonus based on performance
  • Competitive salary
  • Opportunity for advancement
  • Paid time off
  • Training & development
About State Farm:
State Farm is a trusted leader in the insurance and financial services industry, committed to helping customers manage the risks of everyday life, recover from the unexpected, and realize their dreams. We foster a collaborative and customer-centric work environment where team members grow and succeed together.

Position Summary:
The Marketing Liaison with a focus in sales is a key team member responsible for bridging marketing initiatives with sales efforts to drive customer acquisition and retention. This role supports the agency’s growth by executing targeted marketing campaigns, engaging with potential and existing customers, and assisting the sales team with lead generation and conversion strategies.

Key Responsibilities:

  • Collaborate closely with the marketing and sales teams to develop and implement strategic marketing plans that align with sales goals.
  • Serve as a point of contact between marketing initiatives and sales activities, ensuring seamless communication and execution.
  • Generate and qualify leads through marketing campaigns, community outreach, and digital engagement.
  • Assist with scheduling and coordinating sales appointments and follow-ups.
  • Track and analyze marketing campaign performance to optimize sales outcomes.
  • Support content creation for marketing materials, including social media posts, email campaigns, and promotional events.
  • Engage with customers to provide information about State Farm products and services, addressing inquiries and facilitating connections with sales agents.
  • Represent the agency at community events, networking functions, and marketing presentations to enhance brand visibility and build customer relationships.
  • Maintain accurate records of marketing and sales activities in CRM systems.
  • Continuously stay informed about industry trends, competitor activities, and market opportunities.
Qualifications:

  • High school diploma or equivalent required; Bachelor’s degree in Marketing, Business, or related field preferred.
  • Previous experience in sales, marketing, or customer service, preferably in insurance or financial services.
  • Strong interpersonal and communication skills with the ability to engage diverse audiences.
  • Proficiency in CRM software and Microsoft Office Suite.
  • Ability to multitask, prioritize, and manage time effectively in a fast-paced environment.
  • Self-motivated with a results-driven mindset and a passion for customer service.
  • Knowledge of digital marketing channels and social media platforms is a plus.
Why Join State Farm?

  • Opportunity to contribute to a trusted and respected brand.
  • Collaborative and supportive team environment.
  • Professional development and growth opportunities.
  • Competitive compensation and benefits package.
Compensation: $50,000.00 - $70,000.00 per year




 

State Farm agents are independent contractors who hire their own employees. State Farm agents’ employees are not employees of State Farm. Agents are responsible for and make all employment decisions regarding their employees.

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